News Date: 03/09/2009
Oklahoma City—Domino’s Pizza, the recognized world leader in pizza delivery, is partnering with local dairy farmers through Dairy MAX/Dairy Management Inc. to introduce Domino’s American Legends, six specialty pizzas bringing bold taste to every bite. With 40 percent more cheese than a regular pizza, a cheesy crust and a combination of premium toppings, customers will find bold flavors in each pizza.
"Pizza is big business for the dairy industry," states Susan Allen, program coordinator for Dairy MAX. "About 25% of total cheese is used on pizzas, representing more than 25 billion pounds of annual milk production." "We were surprised, but the local favorite has been the Pacific Veggie," said Linda Burgat, local Domino’s Pizza franchisee. "It is followed by Honolulu Hawaiian, Philly Cheese Steak, and Bacon Chicken Ranch." Burgat owns nine local Domino’s Pizza stores in the Oklahoma City area. She said there are over 60 of the franchises throughout the state and each one is participating in the promotion.
The new pizzas are being promoted in the Oklahoma City area by Allen and Betty Thompson, current Miss OSU and dairy farmer. "Through this promotion I learned that more than 1.73 billion pounds of milk go into making Domino’s cheese," added Thompson. "That means Domino’s ‘employs’ 91,893 cows a year."
The idea for the promotion was funded by the nation’s dairy producers through their check-off program. The advertising program currently underway is funded entirely by Domino’s Pizza. Rick Maloney, Assistant Commissioner of Agriculture with the Oklahoma Department of Agriculture, Food, and Forestry said the state’s dairymen need all the help they can get. "Dairy producers are suffering from low milk prices and increased costs of production," he said. "Any program that can help increase demand for their products and hopefully puts more money in their hands is a positive step for the industry and our economy." (Contact Susan Allen at: 405-330-6980)
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