Dairy Promotion
Through the National Dairy and Tobacco Stabilization Act, dairy farmers in the 48 contiguous states invest $.15/hundred pounds of milk marketed, yielding in excess of $200 million per year, in a non-brand milk and milk product promotion. Five cents of the assessment must go to the National Dairy Board, which is comprised of 36 dairy farmers appointed by the U.S. Secretary of Agriculture. The remaining ten cents may be designated to state and regional USDA qualified programs. Producers are allowed to designate in which markets these funds may be expended.
When producer promotional dollars are expended where target audiences are located, all producers nationwide stand to benefit economically.
NASDA supports the concept of producers’ dairy promotion dollars being expended equitably on a per capita basis in support of a national plan to maximize consumer impact.