Meat Industry Launches New Consumer Outreach Initiative
News Date October 17, 2007
The American Meat Institute (AMI) has announced a new consumer outreach initiative called "Meat Matters," a series of brochures that can be downloaded and printed from a new, centralized website. The Meat Matters series of brochures is designed to be easily printed for use by consumers, retailers, and foodservice operators.
The seven brochures in the new "Meat Matters" series include topics on case ready meats; product dating; safe handling of meat and poultry products; nutrition; livestock cloning; animal welfare; and a guide to enhanced meats. AMI plans to add to the series over the next year with brochures addressing other timely and emerging topics. The "Meat Matters" series is available, and downloadable, at http://www.meatmattersinfo.org. (Contact: Charlie Ingram)