CO: WORKSHOP HELPS COLORADO FOOD COMPANIES MARKET PRODUCTS
News Date February 23, 2010
From savory sauces and succulent meats to decadent chocolates and tasty snacks, Colorado is home to a variety of food processing businesses. An educational workshop on Thursday, April 22, is designed to help food manufacturers market their locally made products. The workshop is from 8a.m. to 4p.m. at the Community College of Aurora, 16000 E. CentreTech Parkway, Aurora, Colo.
“Whether you are just starting a food business or you have been in business for years, this is a great workshop to fine tune your marketing skills,” said Wendy White, marketing specialist for the Colorado Department of Agriculture. “Our goal is to help companies identify effective ways to market their products.”
The one-day workshop features practical advice from professionals covering topics such as brand building, marketing plan development, cost effective promotions, retail marketing, business growth, food labeling and internet communications. In addition to the presentations, participants also have an opportunity to learn from their peers by networking with representatives from other food processing companies.
The registration fee is $35 per person if postmarked by April 9 and $45 after the deadline. Registration includes the program, workshop materials, breakfast and lunch. (Contact: Wendy White, 303-239-4119)