MN: MARKETING EXPERT JANE ECKERT HEADLINES MINNESOTA GROWN WINTER WORKSHOP
News Date February 23, 2010
Agriculture marketing expert Jane Eckert is a returning headliner to the Minnesota Grown winter event and this time she’ll help direct marketers navigate social networking sites. Eckert’s presentation will focus on how to bring more customers to your website and how to convert those site visitors to more on-farm customers. She’ll also offer ideas on how to successfully direct market ag. products in the current economic climate.
Eckert is credited with developing her family’s apple orchard into one of St. Louis, Missouri’s most popular tourism destinations, attracting over 400,000 guests each year. She is the recipient of many agritourism and marketing awards and is a past president of the North American Farmers’ Direct Marketing Association.
The workshop is from 9:30 a.m. – 2:30 p.m. Thursday, March 11, 2010 at the Minnesota Department of Agriculture (MDA) offices at 625 North Robert Street in St. Paul. Additional interactive video conferencing will be provided at Central Lakes College in Staples and Lake Superior College in Duluth. (Contact: Margaret Hart, 651-201-6131)