NM: Rush to Buy New Mexico Green Chile

News Date September 07, 2010

New Mexico Department of Agriculture's (NMDA) "Get Your Fix" green chile promotion is in full swing-the purpose?  To introduce New Mexico green chile to residents throughout the United States!  "During the chile harvest in August and September, the Marketing and Development staff at NMDA works with grocery stores in different cities to help set up the chile displays and educate consumers about the many uses of green chile," said Noreen Jaramillo, NMDA public information officer. "The stores easily sell hundreds of pounds of chile on these days, but ultimately it's the New Mexico farmer who benefits."

This year NMDA's "Get Your Fix" green chile promotion was featured in retail stores in several Texas cities, Washington, D.C.; Las Vegas, Nevada, Virginia;  and Long Beach, California just to mention a few.  "We also expanded into a new Reno market this year, where it was very successful," said David Lucero, Marketing and Development division director.  Click here for more.