American Food Fair (AFF) continues to offer exhibitors new perspectives on the global marketplace. Our goal is to help you arrange high value meetings at a reasonable cost and to provide the background information you need to make intelligent decisions when pursuing international opportunities. National Association of State Departments of Agriculture (NASDA), working with our partners at the Foreign Agricultural Service (FAS) and four State Regional Trade Groups (SRTGs), will continue to offer pre-show and on-site export assistance, information and programs. AFF attracts international attendees from every continent in the world. Many AFF exhibitors have found AFF to be a perfect segue to other programs offered through FAS and the SRTGs. The Show is a great way for you to explore the growing number of opportunities and learn about overcoming the challenges of export sales.

State Pavilions

The pavilions sponsored by the State Departments of Agriculture will play an essential role in the 2022 American Food Fair. The State Departments of Agriculture actively recruit export-ready companies from their states. Companies exhibiting in state-sponsored pavilions enjoy the extra benefits that many states provide, which often include subsidizing expenses; providing additional promotional opportunities; supplying special state-specific decor; providing furniture, accessories, cleaning, and more. Please contact Show Management for a comprehensive list of State Departments of Agriculture.

Exhibitor Reimbursement Opportunities

The U.S. Department of Agriculture (USDA) supports four State Regional Trade Groups (SRTGs), which in turn assist U.S. companies with creating and expanding export markets for value-added food and agricultural products.

As an exhibitor in the American Food Fair pavilion, your company could receive up to 50% reimbursement for eligible marketing expenses. Eligible reimbursable expenses include:

  • Booth cost
  • Advertising related to the show
  • GES/Freeman Invoices
  • Rented equipment/furniture
  • Lead Retrieval
  • Banners/Signs/Brochures
  • Sampling supplies
  • Giveaway items
  • Uniforms
  • Shipping to/from show
  • Part-Time Contractors
American Food Fair

Contact Ellis Ives for more information.
(704) 248-6099