Consumers are demanding to know more about food safety practices than ever before. Foodborne-related illnesses are linked to a major increase in public awareness, and many growers and handlers are now being required to demonstrate a commitment to food safety through third-party audits, known as a Good Agricultural Practices (GAP) certification. The USDA GAP Audit Program is a voluntary audit program that was developed to assist growers to meet buyer specifications and/or industry best practices and provide them with better access to markets. However, adoption by growers and acceptance by buyers has been limited. As a result, Michigan State University (MSU) partnered with the USDA-Agricultural Marketing Service (AMS) to identify barriers to the GAP Programs.