The NASDA Foundation was founded in 1981 as a 50(c)(3) to provide education, outreach and research for members and their state departments of agriculture. In 2021, the NASDA Foundation engaged Nuffer, Smith, Tucker (NST) to facilitate the development of its strategic plan. To do this, NST conducted one-on-one interviews with a variety of stakeholders, including NASDA Foundation and NASDA staff, NASDA members and third-party partners, who served as advisors. Together, these stakeholders made up a strategic planning task force. The task force met at a one-day retreat where together they identified the mission for the foundation, strategic priorities and potential actions. NST later worked with the executive director to finalize the plan and SMART objectives before the plan was presented and approved by the NASDA Foundation board. While this document includes the plan as it stood in January 2022, strategic planning is never “done.” In fact, the strategic plan should be evaluated with regularity and frequency. At a minimum, the plan should be reviewed annually for potential adjustments within a consistent overall framework.